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Is warmth more critical than competence? Understanding how destination gender affects destination identification and destination advocacy
Purpose This paper aims to examine a new approach to understanding the
interrelationships between destination brand gender, stereotypes, destination brand …
interrelationships between destination brand gender, stereotypes, destination brand …
[HTML][HTML] Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
This research draws on social identity theory and social role theory of gender stereotypes to
investigate the role of brand gender personality (masculine and feminine) on generating …
investigate the role of brand gender personality (masculine and feminine) on generating …
Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement
Purpose The main purposes of this article are twofold:(1) to investigate the unexplored
connections among destination gender personality, destination stereotypes, brand …
connections among destination gender personality, destination stereotypes, brand …
The role of destination gender in sha** tourists' responses toward destinations: The mediating role of destination stereotypes
This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …
destination gender, stereotypes, destination attitudes, and destination revisit intention …
[HTML][HTML] The impact of Janus fit brand extensions on perceived brand innovativeness
This research addresses “Janus fit” brand extensions: extensions that are perceived to have
both “fitting” and “unfitting” associations vis-a-vis the parent brand. One pre-experiment and …
both “fitting” and “unfitting” associations vis-a-vis the parent brand. One pre-experiment and …
How do line extensions impact brand sales? The role of feature similarity and brand architecture
Brand architecture decisions have important performance implications but have seen little
quantitative research. In particular, there is little empirical evidence on how the strength of …
quantitative research. In particular, there is little empirical evidence on how the strength of …
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers' biological sex
J Kumar - Journal of Product & Brand Management, 2022 - emerald.com
Purpose This study aims to examine how brand gender (masculine/feminine brand
personality [FBP] traits) stimulates brand engagement (cognitive processing, affection and …
personality [FBP] traits) stimulates brand engagement (cognitive processing, affection and …
Consumers' attitudes on downscale extensions of a luxury automotive brand
Purpose This study aims to understand how consumers evaluate downscale vertical line
extensions of a prestige/luxury original equipment manufacturer (OEM) in the European …
extensions of a prestige/luxury original equipment manufacturer (OEM) in the European …
Women in a Time of Crisis: Inequality of Roles in the Family During the Pandemic in Indonesia
The introduction of work from home policies, intended to reduce the spread of COVID-19,
has added to women's burden and reinforced their domestic roles. This article seeks to show …
has added to women's burden and reinforced their domestic roles. This article seeks to show …
Психологічні особливості розуміння назви бренду у формі чоловічого імені: Ґендерний аспект.
Purpose. This study aims to analyze the psychological peculiarities of understanding brand
names presented in the form of male names. It seeks to discern patterns and regularities in …
names presented in the form of male names. It seeks to discern patterns and regularities in …