[HTML][HTML] The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Social media and digital tools are gradually changing the way firms market themselves.
Understanding how these communication tools are used by sales functions within business …
Understanding how these communication tools are used by sales functions within business …
International market reentry: A review and research framework
Firms may exit international markets because of various factors, such as changes in the
market's environment, dissatisfaction, lack of achievement of objectives, or extreme …
market's environment, dissatisfaction, lack of achievement of objectives, or extreme …
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the
contemporary business landscape. This paper investigates the effects of the accelerating …
contemporary business landscape. This paper investigates the effects of the accelerating …