[HTML][HTML] The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs

S Fraccastoro, M Gabrielsson, EB Pullins - International business review, 2021 - Elsevier
Social media and digital tools are gradually changing the way firms market themselves.
Understanding how these communication tools are used by sales functions within business …

International market reentry: A review and research framework

RRG Javalgi, S Deligonul, A Dixit… - International business …, 2011 - Elsevier
Firms may exit international markets because of various factors, such as changes in the
market's environment, dissatisfaction, lack of achievement of objectives, or extreme …
MF Farah, ZB Ramadan, DH Harb - Journal of Retailing and Consumer …, 2019 - Elsevier
Virtual reality (VR), as a multi-sensory experience, plays a prominent role in the
contemporary business landscape. This paper investigates the effects of the accelerating …