In studying consumer search behavior, researchers typically focus on which products
consumers add to their consideration sets (the extensive margin of search). In this article, we …

Do consumers search the brands they know more or less frequently than the brands with
which they are unfamiliar? In this paper, we attempt to answer this question using data from …

Consumers frequently search for information before making decisions. Because their search
and purchase decisions depend on the information environment, firms have a strong …

Standard search models assume that consumers actively decide on the order, identity, and
number of products they search. We document that online, a large fraction of searches …

Our objective in this paper is to quantify the impact of prior information (eg that obtained from
past purchases or uses of a product) on consumer search and purchase decisions. To this …

Why do consumers search some products more than once (revisit) before making a
purchase decision? How are these revisits related to search outcomes, such as consumers' …

This dissertation focuses on understanding consumer behavior on online platforms in which
consumers use the Internet and mobile applications (apps). The dissertation comprises two …

This dissertation studies the role of information in marketing strategy. Specifically, it focuses
on two key questions: How can consumers optimize their information search behavior to …

This dissertation examines the phenomenon of consumer preference evolution, specifically
the dynamic learning and updating of consumer product attribute preferences, which …

Standard search models assume that consumers actively decide on the order, identity, and
number of products they search. We document that online, a large fraction of searches …