Past, present, and future of impulse buying research methods: A systematic literature review
Impulse buying (IB) represents a pivotal subject in consumer psychology. A general
agreement on its core elements and their relationship is arguably established. So far …
agreement on its core elements and their relationship is arguably established. So far …
Impact of online convenience on generation Z online impulsive buying behavior: The moderating role of social media celebrity
Y Lina, D Hou, S Ali - Frontiers in psychology, 2022 - frontiersin.org
This research aims to determine which dimensions of online convenience influence
generation z consumers' cognitive and affective attitudes and online impulsive buying …
generation z consumers' cognitive and affective attitudes and online impulsive buying …
Do extrinsic factors encourage shoppers' compulsive buying? Store environment and product characteristics
R Lavuri, P Thaichon - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose The study examines the extrinsic variables, namely store environment, promotional
activities (PA), product features and stimulation factors that encourage compulsive …
activities (PA), product features and stimulation factors that encourage compulsive …
Creating the best first impression: Designing online product photos to increase sales
H ** on consumers' impulsive purchase intention
G Li, Y Jiang, L Chang - Frontiers in Psychology, 2022 - frontiersin.org
As an emerging mode of online shop**, live streaming shop** has the characteristics of
high interactivity. Live streaming shop** has achieved many positive results, but it leads to …
high interactivity. Live streaming shop** has achieved many positive results, but it leads to …
How to communicate typical–local foods to improve food tourism attractiveness
This research focuses on the communication of typical–local foods and their consumption as
a main motivation for travel experiences and driver of food tourism attractiveness. Past …
a main motivation for travel experiences and driver of food tourism attractiveness. Past …
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Cause‐related marketing improves corporate image and consumer attitudes toward brands.
An important research gap is how the visual attention paid to cause‐related cues in social …
An important research gap is how the visual attention paid to cause‐related cues in social …
Impulsive buying in hospitality and tourism journals
Results A total of 16 articles were obtained for the current study. Each author reviewed the
16 articles to ensure that these studies emphasized impulsive buying. Then, a systematic …
16 articles to ensure that these studies emphasized impulsive buying. Then, a systematic …
How do you say it matters? A multimodal analytics framework for product return prediction in live streaming e-commerce
W Xu, X Zhang, R Chen, Z Yang - Decision Support Systems, 2023 - Elsevier
As a new shop** paradigm, live streaming e-commerce has undergone rapid
development in recent years. However, a higher return rate than that of traditional e …
development in recent years. However, a higher return rate than that of traditional e …
[HTML][HTML] It is all about our impulsiveness–How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
The increasing number of active Internet users has encouraged companies to compete to
design the most efficient online ads for their target audience. While some companies build …
design the most efficient online ads for their target audience. While some companies build …