This paper analyzes and critically discusses the state of the art of the trade fair scientific
literature. The study adopts a systematic literature review, performed through a comparison …

The trade show marketing literature has been growing over the past decades, attracting a
steady stream of research and journal publications. However, this body of research has not …

This study addresses the business-to-business (B2B) trade fair from a relationship marketing
perspective. The main purpose is to comprehend buyer and seller interactions in the context …

Despite the growing importance of brand experience and event marketing, research
addressing what constitutes brand experience in an event marketing context is scarce. The …

In this paper, we critically review literature on trade shows developed in industrial marketing
(IM) and economic geography (EG), aiming to contribute to the ongoing conversation …

Purpose The purpose of this paper is to provide insights into the association between
physical and virtual trade fairs under the conceptual lens of engagement platforms. The …

Purpose This study proposes a literature review and, based on the findings, the authors
develop a conceptual framework, attempting to explain how technology may influence visitor …

The construction technology market is competitive and complicated, due to the high-risk of
digital technology utilisation in construction projects and the conservative character of …

Trade shows (TSs) are a cost-effective method for companies to meet with customers and
prospects, network with different stakeholders, and introduce new products. Although short …

This study examines the key survival factors in the exhibition industry. Secondary data were
collected from 656 exhibitions held in China from 1981 to 2019. The results of Kaplan-Meier …