Background Evidence suggests that experimentation with e-cigarettes among young people
is increasing. Social media is widely used by young people with user-generated content and …

Worldwide, youth electronic cigarette use (va**) has risen significantly over the past
decade. This public health concern has spurred many high-quality studies characterizing …

Increases in e-cigarette use are of concern to public health authorities given the harms
associated with va**. Understanding people's perceptions of the risks and benefits of e …

Introduction With the growing popularity of va**, evidence has emerged about the
association between social media use and va** among adolescents, possibly because of …

Background Youth and young adults are exposed to va** advertisements on social media
sites, despite regulations and guidelines intended to reduce the prevalence of such content …

Described as 'unwritten rules', 1 social norms affect how we interact with others, define
which practices we regard as acceptable and serve as heuristics that simplify our decision …

The use of electronic cigarettes (e-cigarettes) is common and increasing, especially among
youth. In 2022/2023, 30% of 12-to 17-year-olds reported ever using e-cigarettes in Australia …

There is ongoing scientific and policy debate about the role e-cigarettes play in tobacco
control, with concerns centring around unknown long-term effects, and the potential industry …

Background: As the majority of Twitter content is publicly available, the platform has become
a rich data source for public health surveillance, providing insights into emergent …

Objective Electronic-cigarettes (e-cigarette) are promoted creatively through social media
and considering the potential influence of social media marketing on young people, we …