Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Purpose This study aims to identify appropriate strategies and actions adopted by business-
to-business firms to cope with the ongoing COVID-19 crisis. Design/methodology/approach …

The COVID-19 pandemic has challenged supply chains (SC) on an unprecedented scale
testing viability and adaptation under severe uncertainty. However, the literature on the …

The hospitality industry worldwide is among the hardest-hit industries from the COVID-19
lockdowns. Initial theoretical and practical observations in the hospitality industry indicate …

The Covid‐19 crisis has hit SMEs particularly hard. Numerous business models (BM) have
been limited or rendered downright impossible due to decreased social contact. SMEs can …

The COVID-19 pandemic, which was reported in early January 2020 in China and spread
rapidly around the globe, will certainly remain as one of the most impactful disruptive events …

Drawing on the SDL perspective whereby platforms are seen as multi-layered modular
structures, our work adopts a case study approach to investigate how small and medium …

Utilizing the content analysis approach, this study analyzed 153 textual information sources
to explore Chinese restaurant enterprises' innovative activities during and after COVID-19 …

Purpose This study investigates organizations' non-adoption intention towards the
enterprise metaverse. The innovation resistance theory (IRT) is used as an underpinning …

This paper investigates the phenomenon of business models innovation (BMI) empowered
by digital technologies and activated as a response to Covid-19 crisis. In fact, during the …