This study provides a review of eye-tracking as a technique for measurement of attention.
The review discusses its theoretical basis, advantages and disadvantages, data collection …

Executive summary/Abstract Background In the field of terrorism research, the violent
radicalisation of individuals towards perpetrating acts of terror has been the subject of …

Augmented reality (AR) merges virtual elements with our physical context. Although there is
evidence in marketing that AR may be superior to alternative formats, there is a lack of work …

Limited research has investigated the antecedents and consequences of memorable
tourism experiences (MTEs) empirically. This study helps fill this gap by develo** a causal …

Understanding customer experience and the customer journey over time is critical for firms.
Customers now interact with firms through myriad touch points in multiple channels and …

Digital platforms that aggregate products and services, such as Google Shop** or
Amazon, have emerged as powerful intermediaries to brand offerings, challenging …

The current study intends to highlight the most relevant studies in simulated realities with
special attention to VR and marketing, showing how studies have evolved over time and …

Many manufacturers look to business solutions to provide growth; however, success is far
from guaranteed, and it is unclear how such solutions can create superior perceived value …

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By
focusing on online stores, this study investigates the repeat purchase intention of …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …