Cause-related marketing and social marketing has gained prominence since 1998;
however, the field has been divergent and fragmented. Therefore, this paper aims to conduct …

This study provides an overview of the scholastic literature on cause-related marketing
(CRM) during the period 1988–2016. The purpose of this study was to first identify significant …

The present research focuses on the interplay between two common features of the
customer service chatbot experience: gaze direction and anthropomorphism. Although the …

Widespread societal concern that firms are disseminating false or ambiguous environmental
information has led to a growing number of customers becoming skeptical about the …

Purpose This study integrates the theory of planned behaviour (TPB) and value-belief-norm
(VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

Fashion rental service, as a form of collaborative consumption, has gained increasing
attention in the fashion industry. However, due to the COVID-19 pandemic, fashion rental …

Brands have increasingly collaborated with influencers on their social advocacy efforts
through social media influencer advertising. This study explores the effects of influencer …

This research aims to provide a picture of the elements influencing customers' intentions to
purchase luxury products online using social exchange theory (SET). Second, we …

Consumer shop** behavior in luxury retail stores continues to be a subject of interest
among marketing researchers. Such a phenomenon has led us to explore how price image …