Emphasizing customer satisfaction as a strategic lever for enhancing business performance
is a widespread business practice. However, just over 25 years of empirical studies by …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

" Services Marketing is well known for its authoritative presentation and strong instructor
support. The new 6th edition continues to deliver on this promise. Contemporary Services …

Although prior research has addressed the influence of corporate social responsibility (CSR)
on perceived customer responses, it is not clear whether CSR affects market value of the …

Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …

Purpose–This paper aims to investigate existing research in green marketing with special
reference to consumer behaviour and identify challenges both in practice and research …

Because of continuous improvements in their underlying technologies, customers perceive
frontline robots as social actors with a high level of humanness, both in appearance and …

This study develops the concept of Strategic Corporate Social Responsibility (Strategic
CSR) by meta‐analyzing the available empirical evidence on the relationship between CSR …

Purpose The purpose of this paper is to develop a comprehensive model representing the
relationships among service quality, customer satisfaction, trust and loyalty in a retail …

Research in marketing has increasingly focused on building knowledge about how firms'
marketing contributes to performance outcomes. A key precursor to accurately diagnosing …