Despite growing evidence about differences in the attitudes and behaviors of consumers in
emerging and developed markets, there is little research on the differences in country of …

This article presents the results of a survey of 250 Canadian male consumers. In this study
consumer judgements of products made in both highly and newly industrializing countries …

Academics and marketers know relatively little about how national culture affects the way
people plan and spend in the $448 billion international travel and tourism economy. From a …

This article examines the multidimensional constructs of the country concept and how they
impact consumer evaluations of product and design qualities. Specifically, country-of …

Whereas most recent country-of-origin (COO) research has focused on multi-cue designs to
overcome weaknesses associated with single-cue models by incorporating both extrinsic …

Purpose–This paper sets out to address the issue of conspicuous consumption among
middle age consumers (40‐60), focusing on the psychological and brand antecedents …

This study examines the extent to which the country of origin for parts, assembly, and design
may moderate country-of-origin effects on attitudes and purchase intentions. The results …

This study investigates the effect of country-of-origin image on consumers' evaluations of
foreign products and disaggregates the effects across facets of country image and across …

ÖZET Ürünlerin benzeşmesi ve farklılaşmanın önemli hale gelmesiyle birlikte, marka imajı
ve marka algısı pazarlamada ön plana çıkmaktadır. Marka imaj ve algısının güçlendirilmesi …

Country images are pervasive in society and can have a significant influence on buyers of
all types. Incorporated as they are in countries' names and other formal 'trademarks' such as …