Understanding digital transformation: A review and a research agenda

G Vial - Managing digital transformation, 2021‏ - taylorfrancis.com
Extant literature has increased our understanding of specific aspects of digital
transformation; however, we lack a comprehensive portrait of its nature and implications …

Examining consumer attitudes towards retailers'm-commerce mobile applications–An initial adoption vs. continuous use perspective

G McLean, K Osei-Frimpong, K Al-Nabhani… - Journal of Business …, 2020‏ - Elsevier
This paper provides an empirical perspective into the antecedents and outcomes of
consumer attitudes towards retailers' mobile commerce (m-commerce) applications (apps) …

Enabling smart retail settings via mobile augmented reality shop** apps

SG Dacko - Technological forecasting and social change, 2017‏ - Elsevier
Retail settings are being challenged to become smarter and provide greater value to both
consumers and retailers. An increasingly recognised approach having potential for enabling …

Develo** a mobile applications customer experience model (MACE)-implications for retailers

G Mclean, K Al-Nabhani, A Wilson - Journal of business research, 2018‏ - Elsevier
This paper examines the customer experience in relation to retailers'm-commerce mobile
applications. The research aims to understand the variables capable of influencing the …

Can't touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

M Brengman, K Willems, H Van Kerrebroeck - Virtual Reality, 2019‏ - Springer
The rise of augmented reality (AR) technology presents e-retailers with new opportunities.
According to previous research, it is a technology that can positively affect engagement …

Analyzing online consumer behavior in mobile and PC devices: A novel web usage mining approach

O Raphaeli, A Goldstein, L Fink - Electronic commerce research and …, 2017‏ - Elsevier
We investigate and compare online consumer behavior on an e-retailer website in mobile
versus PC devices, through the application of a web usage mining approach on clickstream …

What promotes smartphone-based mobile commerce? Mobile-specific and self-service characteristics

S Choi - Internet Research, 2018‏ - emerald.com
Purpose Given that smartphones are widely used as a key means for mobile commerce, the
purpose of this paper is to provide in-depth understanding of determinants of the utilitarian …

IoT-commerce-opportunities for customers through an affordance lens

S Bayer, H Gimpel, D Rau - Electronic Markets, 2021‏ - Springer
Retail commerce is influenced by digital technologies at large scale. After electronic
commerce and its evolution into mobile commerce, we now see that the Internet of Things …

Technology readiness, perceived ubiquity and M-commerce adoption: The moderating role of privacy

S Roy, YLR Moorthi - Journal of Research in Interactive Marketing, 2017‏ - emerald.com
Purpose The purpose of this study is to draw concepts from marketing and information
systems research and integrate them in the context of M-commerce. The authors develop a …

Being digital to being vulnerable: does digital transformation allure a data breach?

S Srinivas, H Liang - Journal of Electronic Business & Digital …, 2022‏ - emerald.com
Purpose While every firm is striving to embrace digital transformation (DT) to form new
differentiating business capabilities, there are dark sides to such initiatives, and it is …