Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Purpose Chatbot users' communication experience with disembodied conversational agents
was compared with instant messaging (IM) users' communication experience with human …

To address the unsolved problem of the mechanism underlying the effect of big data
analytics capabilities on competitive advantage and performance, this study combined …

This study reviews the rich yet fragmented literature on digital transformation in the
hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and …

Considering the competitive environment of the hospitality industry in delivering superior
value to customers, customer participation in value co-creation with the service provider …

Purpose Intention to re-participate in co-creation (IRCC) is an essential indication of
customers to their deal proneness. Therefore, this study aims to focus on the role of trust in …

Using visualizations of danmaku and word cooccurrence analysis, the current research
evaluates China's live-streaming travel industry by extracting live streamers' and customers' …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Travel livestreaming opens up new channels for value co-creation. Accordingly, following
uses and gratifications theory, this research aims to identify and examine complex …