When brands behave badly: signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability

BS Nichols, JF Kirchoff, I Confente… - Journal of Product & …, 2023 - emerald.com
Purpose The triple bottom line of sustainability performance is well known; however, little
research links it to consumer brand perceptions and intentions. This is important because …

[HTML][HTML] Is sustainable consumption translated into ethical consumer behavior?

MM Tomșa, AI Romonți-Maniu, MA Scridon - Sustainability, 2021 - mdpi.com
Nowadays, sustainability is assumed to have high potential for promoting ethical consumer
behavior. The aim of this study was to analyze the influence of sustainable behavior on …

How do knowledge characteristics affect firm's knowledge sharing intention in interfirm cooperation? An empirical study

C Lyu, J Yang, F Zhang, TSH Teo, T Mu - Journal of Business Research, 2020 - Elsevier
Based on the knowledge-based view and relational view, we develop a research model to
explore how a firm's knowledge structure attributes (ie breadth, depth) are associated with its …

Which CSR message most appeals to you? The role of message framing, psychological ownership, perceived responsibility and customer altruistic values

YA Kang, MA Baker - International Journal of Hospitality Management, 2022 - Elsevier
COVID-19 has led the hospitality industry to increase focus on the role of corporate social
responsibility (CSR) messages that can increase positive brand behaviors. Thus, Study 1 …

“We care about how you dialogue with your employees:” The effects of bottom-up CSR through the lens of dialogic communication

KH Kim, H Xu, H Rim - Journal of Public Relations Research, 2024 - Taylor & Francis
The current study examines the effects of a bottom-up CSR approach, as compared to a top-
down CSR approach, on consumer publics' evaluation of CSR practices. By applying …

[HTML][HTML] Can marketing reduce inequality? Evidence from marketing science

F Ashik, WM Lim, JP Vassallo, R Voola - Journal of Business Research, 2025 - Elsevier
Reducing inequality is integral to ensuring that no one is left behind. As a discipline,
marketing can play a significant role in addressing inequality. To understand the current …

Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis

F Long, MA Bhuiyan, NA Aziz, MK Rahman - Plos one, 2022 - journals.plos.org
This study aims to investigate how young Chinese consumers make purchase intentions
towards Western brands under the influence of two conflicting values and CSR, which is …

[HTML][HTML] Political ideology shapes heterogeneous preferences for food values

A Tiganis, P Chrysochou, A Krystallis - Food Quality and Preference, 2023 - Elsevier
We investigate the associations between political ideology and heterogeneous consumer
preferences for food values. Marketing literature emphasizes the polarizing role of political …

[HTML][HTML] Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility

A Tiganis, P Chrysochou, P Mitkidis… - Journal of Retailing and …, 2025 - Elsevier
Despite the recognized importance of political ideology in sha** consumer behavior
across various contexts, it remains unclear whether conservatives and liberals exhibit …

Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson

D Gligor, C Newman, S Kashmiri - Journal of the Academy of Marketing …, 2021 - Springer
Despite the evidence in other domains that Black individuals can experience discriminatory
treatment, marketing research offers few insights into how Black salespersons (as compared …