The Indonesian cosmetic industry has experienced rapid growth in recent years, requiring
the adoption of innovative marketing strategies to remain competitive. This article explores …

Our study identifies major impediments (or inhibitors) faced by Transportation Network
Companies (TNCs) such as Uber, Lyft, and Ola within the context of develo** nations …

Digitalization has rapidly permeated various fields in today's era, with marketing being a
prominent recipient of its transformative effects. The business landscape has witnessed a …

The contemporary speed at which opinions move on social media makes them an
undeniable force in the field of opinion mining (OM). This may cause the OM challenge to …

Purpose This research aims to investigate the relationship between value orientations,
attitude, behavioral intention and usage behavior of electric ride hailing service in Vietnam …

The growth of the cosmetic industry in Indonesia, which has increased in recent years, has
made competition in this industry tighter, including local cosmetic brands. Companies have …

It is now vital to companies to promote via social media in order to remain in operation.
Almost all business sectors need to use social media to boost customer trust, brand equity …

In the internet era, as it is today, social media is an important tool for communication. Not
only for personally but also for communication between companies and consumers. The …

With the advent of internet, the world has come online. Internet with the help of application
and social media websites changed thereality. Social Media has changed the face of the …

Social networks are the main marketing entity of the hotel industry of the 21st century. To
understand the impact that social networks have on the hotel sector, both from the point of …