In some cultures, migrants bear an obligation to bring gifts from the foreign country for their
relations when returning to their homeland. Why, and to what end? We examine the reasons …

This paper contributes to the research on the symbiotic relationship between religion and
the market by examining the nature and implications of the marketization of religion in a …

Purpose This research investigates how religion uniquely influences consumer behaviour
by exploring the dynamics when a brand transgression violates a religious norm …

Purpose In marketing and consumer research, the study of Indigenous ideas and rituals
remains limited. The authors present an Indigenous-informed study of consumption rituals …

It remains hard to understand the process whereby people claim to have been saved by a
brand. How can a commercial entity take on religious meanings like salvation? Our research …

This study examines how consumers navigate their spiritual needs for transcendence in
everyday consumption. While extant literature shows that both spiritual utilities and tensions …

The complex relationship between religion and markets deserves nuanced scholarly
reflection and observation. The continuing explosion of online or digital expressions of …

ABSTRACT This study employs Walter Benjamin's aura framework as a theoretical lens to
look at religious consumption in virtual worlds, via a case study of the London megachurch …

This study draws upon the lived experience of Sharankumar Limbale, a Dalit, as depicted in
his autobiographical memoir,'The Outcaste'. Through Limbale's narratives, we aim to …

Institutional complexity arises when multiple institutional logics prescribe divergent and
incompatible behaviors. Studies show that exposure to contradictory prescriptions of …