[PDF][PDF] Explaining the consumer decision-making process: Critical literature review
A Stankevich - Journal of international business research and …, 2017 - academia.edu
DOI: 10.18775/jibrm. 1849-8558.2015. 26.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 26.3001 In the last years, research investigating consumer behaviour and how …
8558.2015. 26.3001 In the last years, research investigating consumer behaviour and how …
How impacting factors affect Chinese green purchasing behavior based on Fuzzy Cognitive Maps
Y Wang, Y Li, J Zhang, X Su - Journal of Cleaner Production, 2019 - Elsevier
Green products have significant social value and according to the theory of consumption
value, the combination of social value and other values can achieve green purchasing …
value, the combination of social value and other values can achieve green purchasing …
Investigating the impact of AI-powered technologies on Instagrammers' purchase decisions in digitalization era–A study of the fashion and apparel industry
Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …
exponentially, especially in the realm of online social networking networks. The artificial …
Life satisfaction and support for tourism development
The purpose of this study is to better understand local residents' support for tourism
development by exploring residents' perceived value of tourism development, life domain …
development by exploring residents' perceived value of tourism development, life domain …
Investigating the types of value and cost of green brands: Proposition of a conceptual framework
E Papista, A Krystallis - Journal of business ethics, 2013 - Springer
This conceptual article applies the customer value (CV) concept in the context of green
marketing aiming to provide insights on the factors that motivate and/or hinder the …
marketing aiming to provide insights on the factors that motivate and/or hinder the …
Promoting brand benefits: the role of consumer psychographics and lifestyle
UR Orth, M McDaniel, T Shellhammer… - Journal of consumer …, 2004 - emerald.com
Because consumers can vary greatly in their value composition, they may seek a range of
different benefits from products and brands and hence will react differently to marketing …
different benefits from products and brands and hence will react differently to marketing …
[PDF][PDF] Factors influencing consumers' car purchasing decision in Indian automobile industry
The objective of the paper is to study the attributes which mostly affecting the purchase
decision of the automobile consumer. Presently Indian automobile industry is full of …
decision of the automobile consumer. Presently Indian automobile industry is full of …
[PDF][PDF] Consumer buying behavior-an overview of theory and models
M Madhavan, C Kaliyaperumal - St. Theresa Journal of Humanities and …, 2015 - Citeseer
This paper discusses about the consumer buying behavior and their decision making
process, during consumption. This theoretical research attempts to turn back the pages in …
process, during consumption. This theoretical research attempts to turn back the pages in …
Investigating customers' satisfaction with brand pages in social networking sites
The brand page is a popular business application of Social Networking Sites (SNS) that
allows companies to create added values for their brand and customers. Studies have …
allows companies to create added values for their brand and customers. Studies have …
Reviewing and conceptualising customer-perceived value
C Chang, S Dibb - The marketing review, 2012 - ingentaconnect.com
Customer-perceived value is of concern for consumers wishing to make sound purchase
choices, for practitioners who are keen to improve their customers' perceptions of value, and …
choices, for practitioners who are keen to improve their customers' perceptions of value, and …