Purpose This paper aims to examine critically the literature on transformational tourism and
explore a research agenda for a post-COVID future. Design/methodology/approach A …

Tourism has the potential to trigger lifelong changes through a transformative experience.
However, existing tourists' transformative experience (TE) research has been criticized for …

In the emerging transformation age, not only do experiences with transformational qualities
happen by chance, but they are induced through intentional design. This study investigates …

Purpose The purpose of this paper is to examine and provide insights into one of the most
influential technologies impacting the tourism and hospitality industry over the next five …

Hospitality and tourism experiences have impeccable capacities of transformation. Drawing
on the experience advantage literature, the current research highlights the needs-based …

Over the past decade, Airbnb has attracted millions of new guests to begin using its service.
Diffusion theory suggests that over time different types of customers will adopt an innovation …

This article contributes to the discussion on the sustainability of the sharing economy by
adopting the Social Capital Theory to expand explanations of the sharing economy's role …

This study investigates the impact of Virtual Reality (VR) on Tourist Destination Decision
(TDD), surveying 425 participants in Saudi Arabia. We explored the influence of self-efficacy …

In addition to disrupting the hotel industry, Airbnb has been portrayed in the media as
significantly diminishing the quality of life of residents in neighborhoods where it is available …

Transformative tourism (TT) has been gaining a lot of attention over the past few years due
to its power to transform both the individual and the world we live in, in a positive way …