Digital technologies have transformed business models quickly, making sustainable,
inventive performance essential for the survival of businesses, particularly in emerging …

Digitalisation is transforming economies and societies around the world, including Africa.
More and more people and businesses in Africa are connecting to the internet and using a …

Marketing is about engaging customers and managing profitable customer relationships.
Marketers aim to create value for customers in order to capture value from customers in …

Companies require managing customer satisfaction and loyalty to achieve growth. The
objective of the study is to analyze how companies manage customer satisfaction and …