Immersive virtual reality (VR) that utilizes head-mounted displays (HMD) is one of the key
emerging technologies of the 21st century and has drawn keen attention from consumers …

Advancements in machine learning have recently enabled the hyper-realistic synthesis of
prose, images, audio and video data, in what is referred to as artificial intelligence (AI) …

The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …

In recent times, the emergence of the Metaverse has garnered worldwide attention as an
innovative digital space that holds immense potential to provide a wide range of health …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

This research examines how TikTok users conceptualize and engage with personalized
algorithms on the TikTok platform. Using qualitative methods, we analyzed 24 interviews …

Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

Self-continuity is the subjective sense of connection between one's past and present selves
(past–present self-continuity), between one's present and future selves (present–future self …

Innovations and Challenges in Language Learning Motivation provides a cutting-edge
perspective on the latest challenges and innovations in language learning motivation …

In recent years, policy makers worldwide have begun to acknowledge the potential value of
insights from psychology and behavioral economics into how people make decisions. These …