This study investigates the application of game theory and matrix-based analysis in
enhancing social media marketing strategies for e-commerce businesses. By integrating …

This study draws on the lessons learned during a summer school on cultural map** (CM),
which linked these methodologies and the co-design process to the city's re-application to …

Artikel ini mencoba untuk melacak ruang urban di Purwokerto menggunakan teori
Lefebvrian. Ruang urban utama dalam artikel ini adalah Gedung Soetedja yang …

The Journal of Creating Value (JCV) is a Scopus-indexed, peer-reviewed journal that has
been published since 2015. Over the last decade, JCV has played a pivotal role in …

A vital goal of this article is to examine waterfront development and creative class roles. It
also discusses the importance of critical evaluation for sustaining social inclusion on urban …

В статье предпринята попытка выделения социально-психологического портрета
российского работника креативной сферы. Актуальность исследования …

This study contributes to the stream of research investigating the influence of the creative
sector on the development of cities and the importance of place branding to local …

Under the influence of rapidly changing global dynamics and urbanization, the unique
identities of cities are in danger of being obscured by the monotony of uniform urban …

Increasing investment in attracting creative clusters has become a quintessentially common
practice at the municipal level, particularly in progressive cities, which have long been …

Objetivo: A co-criação é um tema com interesse crescente em branding, principalmente em
relação à identidade de marca. Acadêmicos têm argumentado que a marca não é mais …