Frameworks for develo** impactful systematic literature reviews and theory building: What, Why and How?
With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …
reviews are essential to epitomise the state of extant literature and for theory building. In this …
Factors affecting green purchase behavior: A systematic literature review
The worldwide increased consumption of goods and services squeezes natural resources,
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
thus causing severe damage to the environment. In the backdrop of the growing affirmative …
Open innovation and sustainable competitive advantage: The role of organizational learning
X Zhang, Z Chu, L Ren, J ** the field and providing a research agenda
Research on consumers of electric vehicles appears to offer significant contributions relative
to the behaviour factors that stimulate purchase. Although it is one of the topics most …
to the behaviour factors that stimulate purchase. Although it is one of the topics most …
Toward advancing theory on creativity in marketing and artificial intelligence
Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …
Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Intelligent manufacturing for strengthening operational resilience during the COVID-19 pandemic: A dynamic capability theory perspective
M **, Y Liu, W Fang, T Feng - International Journal of Production Economics, 2024 - Elsevier
The occurrence of unexpected crises, such as the COVID-19 pandemic, creates a serious
disruption in business operations, causing many companies to reassess the way they …
disruption in business operations, causing many companies to reassess the way they …
Artificial intelligence applications in fake review detection: Bibliometric analysis and future avenues for research
Artificial intelligence (AI) and machine learning (ML) are emergent tools for fake review
detection. This study provides a comprehensive overview of AI applications in fake review …
detection. This study provides a comprehensive overview of AI applications in fake review …
Augmented reality in marketing: Conceptualization and systematic review
This systematic review of the literature focuses on the use of AR and its impacts in the
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an …
Emotions and consumer behaviour: A review and research agenda
Consumers' emotions play a salient role in consumers' buying process, their consumption
behaviours, and their engagement with product/service offerings, owing to which, it has …
behaviours, and their engagement with product/service offerings, owing to which, it has …