In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

The multichannel marketing literature consistently shows that consumers who use multiple
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …

Purpose The purpose of this study is to identify major themes and potential research
opportunities in online and offline consumer search. Design/methodology/approach A …

Purpose While academics and practitioners increasingly recognize the impacts of
gamification on customer experience (CX), its role in the customer journey remains …

The rapid adoption of smartphones and increasing reliance on the mobile Internet is
influencing consumers' shop** behavior with traditional Internet devices (eg, desktop and …

Recent academic research and industrial commitments highlight the potential of connected
and autonomous vehicles (CAVs) in transforming the way we travel. However, there are …

Purpose This research investigates the novel questions of whether and how specific forms of
shop** channels (online vs offline) influence consumers' decision-making. Moreover, this …

This research develops and tests a model on cross‐channel switching intentions using the
PPM framework. Four hundred and fifty‐six valid responses were collected from online and …

Consumers' choices about health products are heavily influenced by public information,
such as news articles, research articles, online customer reviews, online product discussion …

Purpose The purpose of the current study is to examine why luxury consumers webroom.
The study further examines the intervening effects of social norms, age, and gender …