The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

This study aims to identify the determinants of consumers' intentions to buy eco-friendly
appliances for their households. This research scrutinizes the linkage between …

Social media influencers play a significant role in marketing by introducing products to their
followers. We investigate how Instagram influencers impact consumer parasocial interaction …

This study theorizes and tests the effects of consumers' personality and social traits on
preferences for brand prominence, and it explores the mediating effects of gender and …

This research investigated how the use of a prominent versus subtle branding strategy and
status consumption affect consumers' intention to buy luxury products across emerging and …

This research studies the role of hedonic versus utilitarian message appeals in luxury goods
communication, investigating how using one or the other type of message appeal affects …

Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …

Consumers' need for uniqueness (CNFU) has received much attention in identifying
intention for luxury consumption. This study investigates how the interplay of CNFU …

Drawing on the self‐discrepancy and moral decoupling theories, this study investigates how
and when actual‐ideal self‐discrepancy (AISD) leads to consumers' purchase intentions …

Although brand attachment has positive effects on favorable consumer behavior, recent
studies have advocated that brand attachment may have dark sides which stimulate some …