This paper analyzes differences in consumers perception of organic wine and purchasing
intentions in traditional/old world wine regions (TPC) compared to new world wine regions …

Due to the COVID-19 wineries had to close their tasting rooms to reduce the spread of the
virus. Winemakers spotted an opportunity to engage and connect with their customers …

Purpose This study aims to identify and validate the different clusters of wine consumers in
India based on the wine-related lifestyle (WRL) instrument. It also investigates how the …

Purpose–The purpose of this study is to examine Millennials' selection of future travel
destinations especially destinations they dream to visit as well as to identify pull factors that …

This paper discusses the genderedness of wine through a focus on seven illuminative
vignettes. Academic studies about wine, women and men have approached the subject by …

The consumer preferences and behaviour should be considered with the purpose to
implement marketing strategies in today's world successfully. It is crucial to understand how …

In recent years, interest in scholarly research on buying behaviour of Generation Y has
grown. However, studies are mainly realized abroad and many of them deal with this issue …

Purpose The purpose of this study is to investigate the relevance of expert opinions as a
marketing tool for Pinotage amongst young South African student millennials by means of …

Wine is one of the most traditional products and bears a high symbolic value, and for some
countries of the world, it is the bearer of the knowledge of the community, which contains …

Amaç–Alt kültür kategorilerinden bir tanesi olan din, tüketici davranışlarını etkileyen bir faktör
olarak pazarlama uygulayıcıları ve araştırmacıları tarafından ele alınan bir konudur. Ayrıca …