The growth of neuroscience studies within tourism has been relatively slow, with limited well-
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …

The application of neuroimaging methods to product marketing—neuromarketing—has
recently gained considerable popularity. We propose that there are two main reasons for this …

This article adopts an integrated knowledge inquiry approach and systematically reviews
(through content analysis) and draws themes (through thematic analysis) to explain the …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

Brands are a fact of everyday life and an omnipresent reality for consumers. Understanding
how consumers respond to brands—what they think and feel and how they act toward them …

This article presents a consumer-psychology model of brands that integrates empirical
studies and individual constructs (such as brand categorization, brand affect, brand …

Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …

Feeling left out has been shown to trigger primal, automatic responses in an attempt to
compensate for threats to social belongingness. Such responses typically involve …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Although there is a large body of research on brand equity, little in terms of a literature
review has been published on this since Feldwick's (1996) paper. To address this gap, this …