This study extends tourism demand research by focusing on how an important psychological
factor, risk aversion, affects tourism participation and expenditure. Based on five waves of …

Films are arguably one of the most influential phenomenon of modern society. They are
remarkable and effective means of conveying stories and influencing humans. Films are one …

This study examines the impact of misleading photos on consumer's regret, distrust, and
anger, leading to negative word-of-mouth communication. Using a scenario-based …

This study aims to investigate the challenges faced by solo-female travelers in Iranian
societies and proposes measures to improve their experiences. To achieve this objective, a …

This study examines the relationship between community involvement and sustainable
tourism outcomes in Kelardasht, Iran, through the lens of empowerment theory and …

As one of the most ancient and attractive tourism destinations in the Middle East and South
Asia, Iran seeks to maximize its competitive identity to compete more effectively at …

The tourism industry is placing growing emphasis on the significance of managing and
seeking tourist services through information systems. Although scholarly research in these …

Tourists' behaviours are significantly affected by their risk aversion and uncertainty
avoidance. However, several studies found that these two traits are often used …

This paper will investigate the key determinants affecting consumers' travel planning
behaviour towards revisiting an international destination after the new normal vibes of the …

Purpose This study aims to explore the influence of risk preference and information
acquisition on outdoor tourism safety decision-making. Design/methodology/approach Five …