Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective
Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
[PDF][PDF] Transforming marketing strategies with data analytics: A study on customer behavior and personalization
In the rapidly evolving digital landscape, data-driven marketing has emerged as a pivotal
strategy for businesses seeking to enhance customer engagement and optimize marketing …
strategy for businesses seeking to enhance customer engagement and optimize marketing …
Leveraging predictive analytics for strategic decision-making: Enhancing business performance through data-driven insights
This paper explores the transformative role of predictive analytics in enhancing strategic
decision-making and business performance. It delves into the components of predictive …
decision-making and business performance. It delves into the components of predictive …
Enhancing lithium-ion battery performance with emerging electrolyte materials for sustainable energy storage solutions: a comprehensive review and prospects
The swift expansion of renewable energy sources and the growing demand for electric
vehicles have spurred intensive research into advancing energy storage technologies, with …
vehicles have spurred intensive research into advancing energy storage technologies, with …
The Impact of Digital Transformation on Business Models and Competitive Advantage
Digital transformation has become a dominant trend in the business world in recent years.
The rapid development of information and communication technology has enabled …
The rapid development of information and communication technology has enabled …
[PDF][PDF] Implementing machine learning techniques for customer retention and churn prediction in telecommunications
Customer retention is critical to business strategy in the telecommunications industry as
companies strive to maintain a stable and loyal customer base. Customer churn, the process …
companies strive to maintain a stable and loyal customer base. Customer churn, the process …
[HTML][HTML] Enhancing Continuous Usage Intention in E-Commerce Marketplace Platforms: The Effects of Service Quality, Customer Satisfaction, and Trust
J Kim, K Yum - Applied Sciences, 2024 - mdpi.com
E-commerce marketplace platforms have evolved into integral digital intermediaries that
shape online transactions in competitive environments. Companies continuously endeavor …
shape online transactions in competitive environments. Companies continuously endeavor …
[PDF][PDF] The role of big data analytics in customer relationship management: Strategies for improving customer engagement and retention
This paper explores the transformative impact of Big Data Analytics on Customer
Relationship Management (CRM), focusing on its role in enhancing customer engagement …
Relationship Management (CRM), focusing on its role in enhancing customer engagement …
[HTML][HTML] Exploring the effect of management control systems on dynamic capabilities and sustainability performance: The role of open innovation strategy amidst …
This research delved into the intricate causal relationships between Management Control
Systems (MCS), Dynamic Capabilities (DC), Sustainable Performance (SP), and the pivotal …
Systems (MCS), Dynamic Capabilities (DC), Sustainable Performance (SP), and the pivotal …
[PDF][PDF] Building sustainable business models with predictive analytics: Case studies from various industries
Agu, Chiekezie, Abhulimen, & Obiki-Osafiele, P. No. 394-406 Page 395 efficiency and
patient outcomes. Financial services leverage predictive analytics for credit risk assessment …
patient outcomes. Financial services leverage predictive analytics for credit risk assessment …