Research question The study examines the intersectionality of race and gender and its
impact on self-branding of Black British sportswomen. Research methods: Data from semi …

This study conducts a sco** review of the literature on athlete social media self-
presentation (ASMSP), aiming to map the current state of research, identify gaps, and …

Recent shifts in societal activism have prompted an exploration of athlete activism,
particularly within higher education, where social media has become a pivotal platform for …

Previous research has examined how athletes present themselves on social media, and the
role that athletes play in sponsorships and endorsements. The current investigation, though …

Research focusing on social media usage in sport communication and its related media has
made significant strides in the last 2 decades. Researchers have provided key insights into …

This study investigates how Chinese study abroad students utilize WeChat for the symbolic
purpose of English language learning while exploring what particular features of WeChat …

This article investigates the role of national teams on social media and how they shape
international perceptions of Qatar during the 2022 FIFA World Cup. This tournament was an …

Abstract Drawing on Goffman's (1959, 1979) influential work on self-presentation and
gender displays, this study was designed to analyze the differences between Arab athletes' …

This chapter discusses athletes' use of social media and how it can create public relations
risks for athletes and sport organizations. The chapter explores how athletes posting content …

This paper critically analyses the concept of online self-presentation by focusing on the
complex interplay between online behaviour and identity in the context of our culture of …