Discover the secrets to successful luxury brand management with this bestselling guide
written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and …

Purpose: To explore the critical dimensions necessary to create and maintain the success of
a luxury fashion brand. Design/methodology/approach: This study adopts a qualitative …

Content analysis of in-person interviews with luxury shoppers in Paris identified 11 discrete
social media engagement behaviors. Findings indicate that consumer engagement …

Currently, luxury fashion is one of the most rapidly expanding and well-performing industries
with leading firms experiencing double-digit growth in the last few years. This chapter …

The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

Purpose–The purpose of the paper is to analyse the luxury market and determine the factors
that determine luxury consumption. Luxury consumption has been neglected, and yet many …

Purpose–The purpose of this paper is threefold: to provide an overview of the literature
defining “luxury”; to suggest that luxury goods be distinguished from other goods through the …

Purpose–The purpose of this paper is to compare and contrast the online and in-store
shop** behavior towards luxury goods. Design/methodology/approach–Two studies are …

Wine is becoming increasingly popular in the Anglophone world and there are many books
available which describe how and where it is made. However, none address the …

Research relevant to the creation and development of luxury brands is a growing area in the
literature. Offering insight, previous research also contributes evidence of a lack of clarity …