Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

This article provides a conceptual framework for studying the effects of religion on consumer
behavior, with the goal of stimulating future research at the intersection of these two topics …

The COVID-19 pandemic and the accompanying economic downturn have dramatically
impacted the lives of consumers around the world. From a conceptual perspective, such …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shop** by …

People are motivated to perceive themselves as having control over their lives.
Consequently, they respond to events and cognitions that reduce control with compensatory …

This research investigates how the fundamental desire for control affects product acquisition.
The authors propose that consumers compensate for a loss of perceived control by buying …

Hierarchies are a ubiquitous form of human social organization. We hypothesized that 1
reason for the prevalence of hierarchies is that they offer structure and therefore satisfy the …

In examining how stress influences consumer saving and spending, the authors propose
that consumers who experience a stressful situation allocate their resources strategically to …

Addressing social issues such as climate change requires significant support and
engagement of citizens with diverse socioeconomic backgrounds. The present research …

Visual marketing communications consist of two components:(1) semantic content (eg,
headings, images, copy) that communicates a brand's positioning, benefits, and personality …