Towards a typology of virtual tourists: Efficacy of visual patterns and attentional cues

B Liu, B Moyle, A Kralj, Y Li - Tourism Management, 2024‏ - Elsevier
Virtual tourism is rapidly emerging in prominence in contemporary tourism research.
Previous studies tend to consider the virtual tourism population as a homogeneous entity …

The future of live-streaming commerce: understanding the role of AI-powered virtual streamers

B Xu, O Dastane, ECX Aw, S Jha - Asia Pacific Journal of Marketing …, 2024‏ - emerald.com
Purpose The study aims to investigate how artificial intelligence (AI)-powered virtual
streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built …

Rethinking travel companionship: An alternative conceptual model and future research agenda

B Liu, B Moyle, A Kralj, S Vada… - Journal of Hospitality …, 2024‏ - journals.sagepub.com
Travel companionship is commonplace across tourism industries, with existing discourse
exclusively emphasizing positive downstream outcomes. However, limited studies have …

[HTML][HTML] Assessing urban river landscape visual quality with extreme learning machines: A case study of the yellow river in ningxia hui autonomous region, china

G Ji, H Sun - Ecological Indicators, 2024‏ - Elsevier
A picturesque on-water landscape can yield favorable outcomes in terms of improving urban
quality and boosting the tourism sector. The vantage point from the water offers a distinctive …

User evaluation of a tiny house design through eye-tracking-integrated virtual reality: the role of sense of presence, visual behaviour and informative context

A Berni, L Ruiz-Pastor, Y Borgianni - International Journal on Interactive …, 2024‏ - Springer
Virtual Reality is used in design for both supporting design reviews and interacting with
products being designed. The interactions Virtual Reality enables are often found engaging …

[HTML][HTML] Unveiling the metaverse: The mediating role of social interaction in enhancing tourism experiences

S Inmor, K Na-Nan, K Phanniphong, N Jaturat… - Journal of Open …, 2025‏ - Elsevier
This study explores the influence of metaverse experiences and social interaction on
tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the …

A decade of progress in tourist experience research: five macro-level trends

B Liu, B Moyle, A Kralj - Anatolia, 2024‏ - Taylor & Francis
This manuscript critically assesses progress in tourist experience research. A systematic
review of 356 published articles on the tourist experience revealed studies are …