An ecosystem perspective synthesis of co-creation research
Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …
insights. We seek to build a clear understanding of the resulting co-creation research …
Map** of Journal of Services Marketing themes: a retrospective overview using bibliometric analysis
Purpose Journal of services marketing (JSM) is a leading journal that has published cutting-
edge research in services marketing over the past 34 years. The main objective of this paper …
edge research in services marketing over the past 34 years. The main objective of this paper …
Do customers exhibit engagement behaviors in AI environments? The role of psychological benefits and technology readiness
D Yin, M Li, H Qiu - Tourism Management, 2023 - Elsevier
Although service environments have become increasingly smart due to the infusion of
artificial intelligence (AI) technology, little research has examined AI environments and their …
artificial intelligence (AI) technology, little research has examined AI environments and their …
Development of trust marketing in the digital society
The development of a digital society, rapid access to information sources changes the
consumers' behaviour in terms of goods and services purchased online. In these conditions …
consumers' behaviour in terms of goods and services purchased online. In these conditions …
Does consumers' reveal engagement behaviours in artificial intelligence (AI)-based technologies? The dynamics of perceived value and self-congruence
RA Rather - International Journal of Hospitality Management, 2025 - Elsevier
Although tourism service-environments have increasingly used artificial intelligence (AI),
limited research has explored the dynamics of AI-related factors on consumer engagement …
limited research has explored the dynamics of AI-related factors on consumer engagement …
Bringing the individual into the co-creation of value
Purpose Despite the increasing prominence of value co-creation (VCC) in extant research,
the area of customer co-creation is in its infancy and many aspects are not well-understood …
the area of customer co-creation is in its infancy and many aspects are not well-understood …
Do ethics drive value co-creation behavior in online health communities?
Purpose Online health communities (OHCs) have been recognized as emerging platforms
on the Internet used for health purposes. Despite its emergence, develo** a successful …
on the Internet used for health purposes. Despite its emergence, develo** a successful …
Feeding trust: exploring key drivers, moderators and consequences related to food app usage
Purpose This paper aims to utilize an extended involvement-commitment and trust
commitment model to examine post-consumption decisions related to food delivery app use …
commitment model to examine post-consumption decisions related to food delivery app use …
The dual outcomes of frontliner's autonomous motivation and deep acting in service co-creation: a dyadic approach
NH Phuoc, LN Hau, PN Thuy - Service Business, 2022 - Springer
Employee's autonomous motivation and emotional labor have received insufficient attention
in the service co-creation literature. This study proposes a model linking frontliners' …
in the service co-creation literature. This study proposes a model linking frontliners' …
Do we need harsh punishment? The effect of coercive power in collaborative consumption services
S Bhalla, P Kansal - Journal of Services Marketing, 2025 - emerald.com
Purpose The study aims to investigate factors impacting consumers' intention to adopt
collaborative consumption (CC, hereafter) services. It extends the existing knowledge of CC …
collaborative consumption (CC, hereafter) services. It extends the existing knowledge of CC …