Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

In an omnichannel era, businesses and marketers need insights into the dynamics of
customer shop** behaviors, particularly the interplay between omnichannel …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Digital assistant is a recent advancement benefited through data-driven innovation. Though
digital assistants have become an integral member of user conversations, but there is no …

Customer support service is emerging as a vital component of superior customer
experiences; nonetheless, it is often considered a post-purchase touchpoint. A dearth of …

Retailing is witnessing a transformation due to rapid technological developments. Retailers
are using smart technologies to improve consumer shop** experiences and to stay …

On-demand or “gig” workers show up to a workplace without walls, organizational routines,
managers, or even coworkers. Without traditional organizational scaffolds, how do …

In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …

Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …

Purpose This study explores features that impact consumers' purchase intention through
artificial intelligence (AI), because it is believed that through artificial intelligence …