An increasing number of destinations are using smart technology to enrich the travel
experience. The aim of this paper is to integrate the findings about how technology affects …

Artificial intelligence (AI)-powered service chatbot functionality is changing to more
effectively connect with customers in the era of digital marketing. As such, an understanding …

While there have been numerous studies investigating the impact of the COVID-19
pandemic on tourism, few research projects have examined the impact of the outbreak on …

Despite strong evidence from the social ecological model suggesting the influences of the
residential built environment on individuals' behaviors, the effects of travelers' residential …

This study applies an extension of the theory of planned behaviour (TPB) by including moral
regulation and negative and positive emotions to determine the attitudinal and emotional …

This study examines the influence of the various attributes of smart tourism technologies
(STTs) on tourists' intentions to revisit locations and engage in word-of-mouth (WOM) …

Sharing travel experience on social media has become an important element of many
people's lifestyle, whether it be as a hobby, personal expression, economic rewards or other …

Drawing on achievement-goal theory and the theory of planned behavior, this study
examined gamification achievements'(ie, perceived task complexity and achievement …

Tourism destinations constitute a conglomerate of attractions, service providers, and
retailers that make up the overall offerings and experiences that attract visitors. However …

The purpose of this research is to evaluate smart experience in green health tourism with the
mediating role of content marketing by using the two models of technology acceptance and …