The use of end-to-end data mining methodologies such as CRISP-DM, KDD process, and
SEMMA has grown substantially over the past decade. However, little is known as to how …

In the past few years, information technology has stimulated several innovations in the
business and marketing fields, and advances in the technology are changing the research …

Liu has written a comprehensive text on Web mining, which consists of two parts. The first
part covers the data mining and machine learning foundations, where all the essential …

Web usage mining is the application of data mining techniques to discover usage patterns
from Web data, in order to understand and better serve the needs of Web-based …

COMMUNICATIONS OF THE ACM August 2000/Vol. 43, No. 8 143 personalization is
applicable to any Web browsing activity, not just e-commerce. Web personalization can be …

Web personalization is the process of customizing a Web site to the needs of specific users,
taking advantage of the knowledge acquired from the analysis of the user's navigational …

From basic data mining concepts to state-of-the-art advances, this book covers the theory of
the subject as well as its application in a variety of fields. It discusses the incorporation of …

In this chapter we present an overview of Web personalization process viewed as an
application of data mining requiring support for all the phases of a typical data mining cycle …

Web usage mining, possibly used in conjunction with standard approaches to
personalization such as collaborative filtering, can help address some of the shortcomings of …

Given their rapidly growing popularity, microblogs have become great sources of consumer
opinions. However, in the face of unique properties and the massive volume of posts on …