Impulse buying: A systematic literature review and future research directions

A Redine, S Deshpande… - … Journal of Consumer …, 2023 - Wiley Online Library
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

[HTML][HTML] New trends in e-commerce research: Linking social commerce and sharing commerce: A systematic literature review

RW Attar, A Almusharraf, A Alfawaz, N Hajli - Sustainability, 2022 - mdpi.com
Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

[HTML][HTML] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis

PS Lo, YK Dwivedi, GWH Tan, KB Ooi, ECX Aw… - Journal of Business …, 2022 - Elsevier
The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …

Building value co-creation with social media marketing, brand trust, and brand loyalty

M Sohaib, H Han - Journal of retailing and consumer services, 2023 - Elsevier
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …

How do social media influencers induce the urge to buy impulsively? Social commerce context

K Shamim, M Azam, T Islam - Journal of Retailing and Consumer Services, 2024 - Elsevier
Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

'Instagram made Me buy it': Generation Z impulse purchases in fashion industry

E Djafarova, T Bowes - Journal of retailing and consumer services, 2021 - Elsevier
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions

AS Al-Adwan, MM Al-Debei, YK Dwivedi - Technology in Society, 2022 - Elsevier
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …

The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior

S Kimiagari, NSA Malafe - Journal of Retailing and Consumer Services, 2021 - Elsevier
Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework

CH Lee, CW Chen - Information, 2021 - mdpi.com
Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …

What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective

W Zhuang, Q Zeng, Y Zhang, C Liu, W Fan - Information processing & …, 2023 - Elsevier
A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …