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Impulse buying: A systematic literature review and future research directions
This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …
following a systematic literature review approach. Drawing on the TCCM framework …
[HTML][HTML] New trends in e-commerce research: Linking social commerce and sharing commerce: A systematic literature review
Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …
commerce by enabling the progress towards S-Commerce from E-Commerce …
[HTML][HTML] Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
The power of livestreaming commerce to rake in billions of revenues within hours has thrust
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
this nascent commercial model into the global spotlight; that said, despite the prevalence of …
Building value co-creation with social media marketing, brand trust, and brand loyalty
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …
media. Despite its importance, scholars have not adequately explored the role of social …
How do social media influencers induce the urge to buy impulsively? Social commerce context
Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
'Instagram made Me buy it': Generation Z impulse purchases in fashion industry
E Djafarova, T Bowes - Journal of retailing and consumer services, 2021 - Elsevier
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
S Kimiagari, NSA Malafe - Journal of Retailing and Consumer Services, 2021 - Elsevier
Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …
framework, and technology acceptance model, this study investigated the role of cognitive …
Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework
CH Lee, CW Chen - Information, 2021 - mdpi.com
Live streaming commerce, which evolved from social commerce, has continued to flourish
rapidly over the past few years in China. It is a new business model that allows vendors to …
rapidly over the past few years in China. It is a new business model that allows vendors to …
What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective
W Zhuang, Q Zeng, Y Zhang, C Liu, W Fan - Information processing & …, 2023 - Elsevier
A growing number of enterprises begin to utilize user-generated content (UGC) to help build
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …
brand awareness and loyalty on social media platforms. Thus, it is important to investigate …