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Map** the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis
In this study, we use bibliometric analysis and systematic review to analyze electronic word-
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
of-mouth (eWOM) research. Our findings show that the research has grown a lot in terms of …
A broad overview of interactive digital marketing: A bibliometric network analysis
The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …
revolutionized the way marketers engage with consumers. By deploying various digital …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
[HTML][HTML] Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age
Electronic word of mouth (eWOM) has evolved dramatically in the past 20 years, and is
substantially sha** modern consumer behaviors and altering marketing management …
substantially sha** modern consumer behaviors and altering marketing management …
Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
[HTML][HTML] Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shop**
In an age where online shop** permeates daily life, the cascading influences originating
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …
Influencers'“organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty
Despite the growing importance of influencers' word‐of‐mouth through audiovisual content,
little is known about its effect on consumers' brand evaluation, purchase intentions, and …
little is known about its effect on consumers' brand evaluation, purchase intentions, and …
MetaWOM–toward a sensory word-of-mouth (WOM) in the metaverse
Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …
[HTML][HTML] The impact of hotel customer experience on customer satisfaction through online reviews
With the growing popularity of the internet, customers can easily share their experiences and
information in online reviews. Consumers recognize online reviews as a useful source of …
information in online reviews. Consumers recognize online reviews as a useful source of …
Why systematic review papers and meta-analyses matter: An introduction to the special issue on generalizations in marketing
This special issue is unique. Whereas most are focused on specific topics (eg, Technology &
Marketing; Measure Validation in Marketing), this special issue is agnostic to topical domain …
Marketing; Measure Validation in Marketing), this special issue is agnostic to topical domain …