The limited capacity model of motivated mediated message processing: Looking to the future
In a companion piece (Fisher, Keene, Huskey, & Weber, 2018), we reviewed the foundations
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …
The limited capacity model of motivated mediated message processing: Taking stock of the past
In the 15 years since its inception, the Limited Capacity Model of Motivated Mediated
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
The roles of message appeals and orientation on social media brand communication effectiveness: An evidence from Indonesia
S Kusumasondjaja - Asia Pacific Journal of Marketing and Logistics, 2018 - emerald.com
Purpose The purpose of this paper is to explore the effectiveness of brand communication
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …
activities on Facebook, Twitter, and Instagram among major Indonesian brands by …
Heart rate variability analysis with the R package RHRV
CAG Martínez, AO Quintana, XA Vila, MJL Touriño… - 2017 - Springer
The rhythm of the heart is influenced by both the sympathetic and parasympathetic branches
of the autonomic nervous system. There are also some feedback mechanisms modulating …
of the autonomic nervous system. There are also some feedback mechanisms modulating …
Hot politics? Affective responses to political rhetoric
Canonical theories of opinion formation attribute an important role to affect. But how and for
whom affect matters is theoretically underdeveloped. We establish the circumplex model in …
whom affect matters is theoretically underdeveloped. We establish the circumplex model in …
The impact of performance measurement diversity on customer-oriented selling behavior
Motivated by recent high-profile cases of salespeople behaving 'badly'(ie, unethically,
aggressively, or misleading toward customers), we investigate traditional behavioral controls …
aggressively, or misleading toward customers), we investigate traditional behavioral controls …
Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages
This paper investigates differences in overtime processing of television messages with three
types of emotional trajectories—those which begin neutral and become negative, begin …
types of emotional trajectories—those which begin neutral and become negative, begin …
Putting the affect into affective polarisation
While many believe that affective polarisation poses a significant threat to democratic
stability, the definition and operationalisation of the concept varies greatly. This leads to …
stability, the definition and operationalisation of the concept varies greatly. This leads to …
Visual CSR messages and the effects of emotional valence and arousal on perceived CSR motives, attitude, and behavioral intentions
Companies have frequently used visuals (eg, still images and videos) as part of their
corporate social responsibility (CSR) communication strategies, and those visuals often …
corporate social responsibility (CSR) communication strategies, and those visuals often …
Dynamic motivational processing of antimarijuana messages: Coactivation begets attention
In the theoretical framework of dynamic motivational activation, this study reveals the
dynamics of antimarijuana public service announcement (PSA) processing, especially the …
dynamics of antimarijuana public service announcement (PSA) processing, especially the …