Purpose The primary objective of this study is to prioritize the main intentions behind
investment in cryptocurrency, in spite of its volatile nature and no regulatory framework …

The main aim of this research was to shed light on the influence of social media campaigns
on consumers' attitudes toward green tourism, aligning with sustainable consumer behavior …

Due to the current inclination of central bank of Malaysia to regulate the usage of digital
currencies in early 2018, this paper investigates the factors affecting Malaysian Generation Z …

The development of technology-based businesses has increased as a result of the Covid-19
pandemic. One of them is e-commerce as an online shop** service provider. The purpose …

Penelitian ini bertujuan untuk menguji dan mengalanisis pengaruh dari perceived
usefulness, perceived ease of use dan e-service quality terhadap keputusan menggunakan …

This study aims to examine the effect of perceived usefulness, trust, and perceived risk on
purchasing intention. This research was conducted on 100 respondents of Shopee users in …

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi kemudahan
penggunaan, persepsi kegunaan dan kepercayaan terhadap kepuasan pelanggan Gojek …

Over the decades, due to the spread of the internet and the accessibility of digital devices
such as laptops, tablets and smartphones, online shop** has grown steadily and become …

The purpose of this research is to study the influence from perceived risk, perceived
usefulness, and perceived ease of use toward trust and attitude, and the impact of trust and …

Tujuan penelitian yang ingin dicapai adalah untuk menganalisis dan menjelaskan
pengaruh persepsi manfaat dan persepsi kemudahan penggunaan terhadap niat …