Inclusivity and diversity: A systematic review of strategies employed in the higher education marketing discipline

AS Riedel, AT Beatson… - Journal of Marketing …, 2023 - journals.sagepub.com
This paper reports on a systematic review into inclusivity and diversity in the higher
education marketing discipline. Thirty-one studies met the inclusion criteria and are …

Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being

E Kipnis, C Demangeot, C Pullig… - Journal of Public …, 2021 - journals.sagepub.com
Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …

A bibliometric analysis of literature trends in content marketing and content managers

CAG Velástegui, REI Paredes… - Sapienza …, 2024 - journals.sapienzaeditorial.com
The topic of marketing and content management has a considerable number of articles
where the topic has been contextualized according to remarkable authors. However, there …

Gender transformative advertising pedagogy: Promoting gender justice through marketing education

L Gurrieri, F Finn - Journal of Marketing Management, 2023 - Taylor & Francis
We introduce a feminist pedagogical approach to marketing education through designing
gender transformative advertising pedagogy, to promote diversity, ethics and gender justice …

Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace

C Ferreira, J Robertson, M Reyneke… - Marketing Education …, 2023 - Taylor & Francis
Today's students will work in an increasingly diverse environment which requires the ability
to understand and connect with consumers from different social groups and cultures. The …

Diversity and inclusion practices in marketing education: A conceptual framework and overview of the special issue

I Protopapa, K Plangger - Marketing Education Review, 2023 - Taylor & Francis
Individuals in societies across the globe are challenging long-standing cultural, gendered,
racial, ethnic, and other stereotypes as is evident from protests ranging from women's rights …

Global virtual immersion in a Post-Covid world: Lessons Learned in moving from sympathy to informed empathy in subsistence marketplaces

M Viswanathan, A Sreekumar, R Duncan… - Journal of Teaching in …, 2022 - Taylor & Francis
We describe lessons learned from one-and-a-half decades of global virtual immersion
practices in subsistence marketplaces, and explore implications for international business …

Beyond colorblindness in advertising education: Multiculturalism and advertising pedagogy since the 2020 racial reckoning

MV Norman… - Journal of Advertising …, 2023 - journals.sagepub.com
Following the protests and racial reckoning of 2020, advertisers renewed their focus on the
importance of diversity, equity, and inclusion (DEI), as part of their everyday operations …

The pedagogy mix: teaching marketing effectively in business/management education

C Maheshkar, J Sonwalkar - Journal of Applied Research in Higher …, 2024 - emerald.com
Purpose This paper aims to explore the key factors through which an optimum pedagogy
mix can be determined towards effective teaching practice and enhanced student learning …