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Inclusivity and diversity: A systematic review of strategies employed in the higher education marketing discipline
This paper reports on a systematic review into inclusivity and diversity in the higher
education marketing discipline. Thirty-one studies met the inclusion criteria and are …
education marketing discipline. Thirty-one studies met the inclusion criteria and are …
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being
Within an institutional theory framework, this article identifies three interconnected fields of
the marketing institution—research, education, and practice—that contribute to advancing …
the marketing institution—research, education, and practice—that contribute to advancing …
A bibliometric analysis of literature trends in content marketing and content managers
CAG Velástegui, REI Paredes… - Sapienza …, 2024 - journals.sapienzaeditorial.com
The topic of marketing and content management has a considerable number of articles
where the topic has been contextualized according to remarkable authors. However, there …
where the topic has been contextualized according to remarkable authors. However, there …
Gender transformative advertising pedagogy: Promoting gender justice through marketing education
L Gurrieri, F Finn - Journal of Marketing Management, 2023 - Taylor & Francis
We introduce a feminist pedagogical approach to marketing education through designing
gender transformative advertising pedagogy, to promote diversity, ethics and gender justice …
gender transformative advertising pedagogy, to promote diversity, ethics and gender justice …
Inside-out: Using the marketing classroom to mirror diversity and inclusion of the marketplace
Today's students will work in an increasingly diverse environment which requires the ability
to understand and connect with consumers from different social groups and cultures. The …
to understand and connect with consumers from different social groups and cultures. The …
Diversity and inclusion practices in marketing education: A conceptual framework and overview of the special issue
Individuals in societies across the globe are challenging long-standing cultural, gendered,
racial, ethnic, and other stereotypes as is evident from protests ranging from women's rights …
racial, ethnic, and other stereotypes as is evident from protests ranging from women's rights …
Global virtual immersion in a Post-Covid world: Lessons Learned in moving from sympathy to informed empathy in subsistence marketplaces
We describe lessons learned from one-and-a-half decades of global virtual immersion
practices in subsistence marketplaces, and explore implications for international business …
practices in subsistence marketplaces, and explore implications for international business …
Is pedagogical training an essential requirement for inclusive education? The case of faculty members in the area of Social and Legal Sciences in Spain
Introduction This study investigates the profiles of 25 faculty members of the area of Social
and Legal Sciences, from seven Spanish universities, who were selected by students with …
and Legal Sciences, from seven Spanish universities, who were selected by students with …
Beyond colorblindness in advertising education: Multiculturalism and advertising pedagogy since the 2020 racial reckoning
MV Norman… - Journal of Advertising …, 2023 - journals.sagepub.com
Following the protests and racial reckoning of 2020, advertisers renewed their focus on the
importance of diversity, equity, and inclusion (DEI), as part of their everyday operations …
importance of diversity, equity, and inclusion (DEI), as part of their everyday operations …
The pedagogy mix: teaching marketing effectively in business/management education
Purpose This paper aims to explore the key factors through which an optimum pedagogy
mix can be determined towards effective teaching practice and enhanced student learning …
mix can be determined towards effective teaching practice and enhanced student learning …