Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity
The aim of this research is to investigate the influence of brand attitude (BAtt) and electronic
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
word-of-mouth (eWOM) on the willingness of customers to pay premium prices (WTPp) in the …
Brand image and equity: The mediating role of brand equity drivers and moderating effects of product type and word of mouth
In today's competitive landscape, organizations are progressively searching for valuable
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
practices to create strong consumer-based brand equity. Managers must remain vigilant and …
The antecedents and consequences of brand personality: A systematic review
Purpose The topic of brand personality (BP) has received extensive research attention in the
last 2 decades, with a particular focus on examining its antecedents and consequences …
last 2 decades, with a particular focus on examining its antecedents and consequences …
The effects of social media brand personality on brand loyalty in the Latvian banking industry: The mediating role of brand equity
Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
its purpose is twofold. First, it aims to examine the relationship among five brand personality …
Teacher educator perceptions of characteristics of self-efficacy.
C Pearman, F Bowles, W Polka - Critical Questions in Education, 2021 - ERIC
This study seeks to clarify teacher educator definitions of self-efficacy, how it is manifested in
students, and ways it is taught in preparation programs. Data was collected through an …
students, and ways it is taught in preparation programs. Data was collected through an …
Building resilience to negative information and increasing purchase intentions in a digital environment
This paper examines the process that leads to resilience to negative information and
purchase intentions in a digital environment. A conceptual framework is proposed and …
purchase intentions in a digital environment. A conceptual framework is proposed and …
Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia
Purpose This study explored the antecedent and consequent relationship between
information and communication technology (ICT) competency, sustainability tourism …
information and communication technology (ICT) competency, sustainability tourism …
The influence of applying green marketing mix by chemical industries; VOSviewer analysis
Marketing mix is a form of strategy in combining various kinds of marketing activities in order
to create a maximum combination so that the most satisfying results will appear. Green …
to create a maximum combination so that the most satisfying results will appear. Green …
[PDF][PDF] Text-mining forma mentis networks reconstruct public perception of the STEM gender gap in social media
M Stella - PeerJ Computer Science, 2020 - peerj.com
Mindset reconstruction maps how individuals structure and perceive knowledge, a map
unfolded here by investigating language and its cognitive reflection in the human mind, ie …
unfolded here by investigating language and its cognitive reflection in the human mind, ie …
Effects of motivation and emotion on experiential value and festival brand equity: The moderating effect of self-congruity
X Li, J Liu, X Su - Journal of Hospitality and Tourism Management, 2021 - Elsevier
The experiential value is critical for creating a win-win situation for consumers and service
providers. Previous studies have concentrated on factors other than visitors that influence …
providers. Previous studies have concentrated on factors other than visitors that influence …