To measure what determines people's attitudes, definitions, or decisions, surveys
increasingly ask respondents to judge vignettes. A vignette typically describes a hypothetical …

In food acceptance tests, it is typical for respondents to rate a product on overall liking and
on a series of product attributes. This study was designed to determine if the inclusion of …

The author examines how rating a brand on specific attributes early in a survey affects
responses to a later overall brand evaluation. Specifically, she investigates the conditions …

Although consumer researchers often assume that survey responses reflect true beliefs,
attitudes, and intentions, most recent research in social judgment and behavioral decision …

In the current set of experiments, we establish, and explore the consequences of, the
imprecision that characterizes the attribute response labels typically employed in the Implicit …

Purpose–This paper aims to segment spa customers based on their preferences for a set of
spa attributes. With the considerable growth rate of the spa market, it is vital for spa …

Research on brand extensions has mainly focused on the similarity between the extension
and the core brand as a determinant of assimilation of the extension to the core brand. The …

In the running of consumer studies aimed at obtaining information about products and
services, it has become increasingly popular to include some sensory type questions about …

This paper describes development and initial validation testing of new 4-item usability
assessment tool,'Usability Metric for User Experience'or UMUX. UMUX is intended to …

The reported research was supported by Grants Bl 289/5 from the Deutsche
Forschungsgemeinschaft to H. Bless, N. Schwarz, and M. Wänke. Correspondence should …