Servitization describes the addition of services to manufacturers' core product offerings to
create additional customer value. This study aims to identify the key themes and research …

Harnessing digital technology is of increasing concern as product firms organize for service-
led growth. Adopting a service ecosystem perspective, we analyze interfirm and intrafirm …

Purpose The purpose of this paper is to consolidate the servitization knowledge base from
an organizational change perspective, identifying developed, develo** and undeveloped …

By acknowledging the full complexity of the phenomenon of servitization and its manifold
drivers and outcomes, we extend the current literature through a configurational perspective …

The progress and the adoption of digital technologies can rapidly make products, processes,
and business models obsolete, until disrupting entire markets. In this context, small–medium …

Managing the customer experience has become a top priority for marketing managers and
researchers. Research on customer experience management (CEM) has traditionally …

Despite the increased interest in using digital technologies for servitization purposes, little is
known about what drives firms towards a digital servitization strategy. Using a dynamic …

Purpose This paper introduces initial foundations of a sustainability-dominant logic theory
intersecting the sustainable operations and supply chain management (SOSCM) discipline …

Multinational corporations have benefited tremendously from free trade in the past few
decades. However, the dynamism of international relations, paired with the global recession …

Purpose This study shows various pathways manufacturers can take when embarking on
digital servitization (DS) journeys. It builds on the DS and modularity literature to map the …