This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

Purpose The purpose of this study is to review and synthesize the literature on in-app
advertising, identify gaps and propose future research directions. Design/methodology …

Explosive growth in the number of users on various social media platforms has transformed
the way firms strategize their marketing activities. To take advantage of the vast size of social …

Falls are among the most life-threatening events that challenge senior citizens' independent
living. Wearable sensor technologies have emerged as a viable solution for fall detection …

Mobile in-app advertising has become one of the most popular business advertising
platforms in recent years. This relatively new advertising strategy's annual spending has …

Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes
to mobile app–based initiatives, yet our understanding of the economic value presented by …

Digital advertisements offer a full spectrum of behavioral customization for timing and
content capabilities. The existing research in display advertising has predominantly …

Purpose Endorsement marketing has been widely used to generate consumer attention,
interest and purchase decisions among targeted audiences. Internet celebrities who …

Brick‐and‐mortar retailers seek higher foot traffic in their stores to improve their sales
opportunities. In this quest, location‐based advertising on mobile devices has emerged as …

Advancing the quality of healthcare for senior citizens with chronic conditions is of great
social relevance. To better manage chronic conditions, objective, convenient, and …