Sponsorship studies have generally been focused on attitudinal measures of fan loyalty to
understand the reactions to abstract sponsors. This study examines the relationships …

Effective marketing is essential for any successful sport organization, from elite international
teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory …

We hypothesized that teamworking quality, defined as an inter-team collaborative process,
is the mediator that links the efficacy of three antecedents—relational attitudes (relational …

In recent years, partial least square structural equation modeling has been enjoyed
popularly since the various package for partial least square established. Besides, this …

Within the extended academic literature on strategic marketing, brand management appears
to be high on the agenda of scholars in the past seven decades. Despite the continuous …

Purpose The objective of this study is to examine the structural relationship between
creativity-relevant processes, domain-relevant skills, intrinsic task motivation, creativity and …

This paper seeks to contribute to the literature on tourists' perception by evaluating the
relationship between destination travel attributes and tourist satisfaction. Using a sample of …

This research aims to examine football fans' awareness of their team sponsors and to
compare sponsorship awareness between season ticket holders and casual spectators …

This study investigates tourists' risk perception towards a risky destination. The eastern coast
of Sabah, Malaysia was chosen as the study site for its recent high-risk status as a result of a …

This paper examined tourists' perception of service quality in rural tourism destinations on
satisfaction as well as the moderating effect of previous experience on this relationship. Data …