This paper synthesises research on artificial intelligence (AI) in e-commerce and proposes
guidelines on how information systems (IS) research could contribute to this research …

El propósito de este estudio es realizar un análisis sistémico de las investigaciones sobre
internacionalización de empresas latinas. Para ello, se efectúa un análisis de red …

This study aims to determine the effect of social media marketing activities on brand trust,
brand equity and brand loyalty in social media. The study uses the Structural Equation …

Social media is a multifaceted phenomenon that significantly affects business competence
mainly because of spearheading the evolutionary process. The primary purpose of the …

Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …

The explosion of content generated by users, in parallel with the spectacular growth of social
media and the proliferation of mobile devices, is causing a paradigm shift in research …

In the Malaysian Umrah industry, there are so many new entrants selling and offering similar
products and services. As a result, Umrah providers must compete to survive in the Umrah …

Purpose Firms are increasingly using social media platforms to engage with individuals, as it
is recognized that a firm's social media activity outcomes, such as number of user comments …

This paper examines the importance, evolution, and intellectual structure of the Word of
Mouth Marketing (WOMM) field over the past years. Firstly, this study uses a citation analysis …

This study aims to explain the role of relational capability and informational capability in
mediating the effect of social media adoption on business performance. The population of …