In the agri-food industry, strategic digital branding and digital marketing are essential for
maintaining competitiveness. This study examines the economic dynamics and impact of …

For companies in the agri-food sector, sustainability marketing represents a strategic tool,
insofar as it enables companies to achieve sustainability in their production and commercial …

Purpose Informed by the resource-based and resource-advantage theories, this study, a
comparative study, aims to examine the core dimensions of nation brands–culture, tourism …

This research verifies the moderating effect of informal institutions on the relationship
between organisational innovation and organisational learning in the export performance …

Purpose This study aims to show how market orientation (MO), brand (BR) and business
strategy (cost leadership strategy and differentiation strategy), which play mediating and …

Introducing sustainable practices in farms' value chains to transform their business models
into sustainable business models (SBMs) is a priority for farmers and policymakers. This …

Many manufacturing firms face considerable difficulties in building export capacity and
selling their products in international markets. These firms often struggle with unpredictable …

This paper examines relationship marketing through the views of agri-food enterprises
during COVID-19 using the commitment-trust theory as a framework. For this purpose, a …

Purpose To thrive in today's competitive market, international small-to medium-sized
enterprises (SMEs) recognize the importance of building strong brands. Choosing the right …

This study examines the role of product innovation capability in mediating the effect of
market sensing capability on marketing performance. The sample data consist of 338 SMEs …