Digital technologies have transformed every aspect of marketing and have brought
consumer privacy front and center of research and discourse over the last two decades …

The COVID-19 pandemic has significantly influenced our daily and social lives as well as
our consumption patterns. This paper focuses on the relationship between the COVID-19 …

The goal conflict between short-term indulgence and long-term health considerations is at
the heart of unhealthy food choices and is thus a key contributor to increased adiposity …

Marketers frequently use scarcity promotions, where a product or event is limited in
availability. The present research shows conditions under which the mere exposure to such …

Much of the existing literature on psychological distance has focused on cognitive outcomes,
such as changes in construal level, largely framing affective processes out of the discussion …

In food packaging, light and pale colors are often used to highlight product healthiness.
What has been largely overlooked is that this seemingly positive health cue may also …

Research on overeating assumes that pleasure must be sacrificed for the sake of good
health. Contrary to this view, the authors show that focusing on sensory pleasure can make …

In spite of the important role of culture in consumer behavior, there has been no study of the
effects of indulgence vs. restraint, the sixth dimension of Hofstede's cultural framework, at the …

Would laterally displaying a healthy item to the left versus right of an unhealthy item
influence choice and consumption? The results of seven studies demonstrate that displaying …

Objective: This systematic review aimed to (a) identify and categorize techniques used to
modify or manage impulsive processes associated with unhealthy eating behavior,(b) …