This study investigates the relationship between distribution and market share across
various consumer packaged goods (CPG) categories and specific stock kee** units …

Purpose This paper aims to analyze variations in the parameters of the market share–rank
power law across consumer packaged goods (CPG) categories. Design/methodology …

Many price indices must be constructed without quantity data at the elementary level. The
paper shows that for some consumer goods in the United States and other countries, one …

There are ample reasons that geographic variation in brand share persists. This comment
highlights intentional strategies and feedback loops. Trade promotion, advertising, coupons …

Practitioners and analysts widely consider distribution to be a critical element in marketing
management. A customer can access a specific product only if it is available at a retailer …